City of Culture 2019 – Gashpar
 
When art seeks to reach a new audience, communication is key.
City of Culture 2019


Banská Štiavnica became the first Slovak City of Culture with a project whose aim was to involve as many inhabitants of the city as possible in cultural and social events. With a deep knowledge of the target group, throughout the year we created a communication bridge between artists and potential audiences, we verbalized what the city's residents have in common, we created a website for filling practical information, we helped create the print cultural supplement Almazia, we provided communication with the media, we created several promotional items, we prepared graphics for many promo-materials and also for the final brochure of the City of Culture 2019.

#Special merchandising #Public Relations #Copywriting #Online Communication #Offline Communication #Communication strategy #prints design #website creation