Svetielko nádeje (A light of hope): The activities of an organization focused on cancer patients can be communicated without first attacking feelings.
Svetielko nádeje (A light of hope)
We choose to support deeply meaningful projects. In 2016, we took part in a 2% collection for the charity Svetielko nádeje, which is dedicated to the patients of the Department of Pediatric Oncology at the F. D. Roosevelt University Hospital Banská Bystrica. As the face of the campaign, we approached Zdenka Predna, who lives in the region and is known for her empathy. She has thus become a more positive face for cancer funding than that of the traditional patient being treated with chemo.
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